Remarketing Your Audience For Your Highest Reward

Remarketing Your Audience For Your Highest Reward

We consistently hear from our publisher partners, that the need to grow their digital audience is just as important as their digital ad goals.  We agree! We would like to praise and acknowledge one of the publishers that we work closely with, NEI Turner. BRAVA...
Surviving Google’s Cookie Apocalypse

Surviving Google’s Cookie Apocalypse

You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...
Don’t Give Away Your Customers

Don’t Give Away Your Customers

Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
What is a good CTR for my programmatic display campaign?

What is a good CTR for my programmatic display campaign?

This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...