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New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
New Money Ideas: Recruitment Ad Campaigns

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels  Local Government Healthcare: Pharmacies,...
Your Apple iOS 14 Primer

Your Apple iOS 14 Primer

Welcome to 2021, and the still-dizzying changes happening in our industry.  The most-watched update in Q1 will be Apple’s iOS 14 rollout.  With this operating system update, Apple is requiring app owners — everyone from banking apps to social media apps) to prompt...
Why Google Analytics is a Must in 2021

Why Google Analytics is a Must in 2021

As publishers, you’ve seen your local and regional businesses struggle with the shift they’ve had to make to stay afloat in 2020. From eat-in to take-out. Browsing a boutique to curb-side pick-up. We’ve seen the same from our vantage point here at January Spring. ...
Top This: Making More $$ from Your Top Lists

Top This: Making More $$ from Your Top Lists

Charity Huff, our CEO, recently did a virtual hang out with our friends over at Data Joe.  Johnny Levy, Data Joe’s CEO, suggested a fun interview between the two of them. Here are some of our favorite highlights from their conversation.  Or, watch the interview...