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New Money Ideas: Recruitment Ad Campaigns

by | Oct 5, 2021

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics.

  • Hospitality: Bars, restaurants and hotels 
  • Local Government
  • Healthcare: Pharmacies, CNAs, RNs, housekeeping
  • Construction
  • Manufacturing
  • Warehousing and transportation
  • Professional services
  • Education

There are over 8.1M unfilled jobs in the US. Your advertisers are struggling to find good people. Facebook has locked them out making it near impossible to run an effective recruitment campaign on the social platform. Indeed, LinkedIn, Monster, all charge a pretty penny for their services. 

According to Linkedin, it takes employers upwards of 49 days to place a new hire. HR directors, hiring managers, and COOs need to shorten the hiring cycle. You can help.

Reach Job Seekers Across the Web and Mobile

Employers need you! You have the best digital recruitment solution in the market. We’ve seen great success with including these marketing tactics:

  • Competitive and industry geo-fencing
  • Industry job seeker keyword retargeting
  • Demographic, geographic targeting based on industry
  • Site retargeting from your jobs page

With these tactics you’ll target active and passive job seekers as well as retarget anyone who visited the job site without applying.

Target Active Job Seekers

Randomly posting on job boards can result in a lot of often unsuitable applicants. With display advertising, you can laser-target your audience based on criteria that are relevant to your open position — including age, location and professional interests.

It even allows you to target potential candidates based on their online search behavior. If you are, for example, looking for a junior sales analyst, you can target candidates that have recently searched for “sales analyst job” or “junior sales analyst salary”.

Reach Passive Job Seekers

Reach passive job seekers by serving qualified candidates ads when they aren’t looking for a job. Passive candidates don’t visit job boards and they don’t use search engines to find a new employer. That’s why display advertising is such a great way to reach them. Your job advertisements appear on all websites, apps and other online platforms that your ideal candidate frequents.

Retarget, retarget, retarget

Potential candidates may land on your site, but click away too soon. After leaving, they often don’t return. This doesn’t necessarily mean that your content isn’t good enough, or that candidates do not take an interest in what you have to offer. They might just need some persuasion to take another look, or a reminder that the job is still available.

Download our sales sheet, with pre-built packages ready for you to present to you clients.