Services

What We Do

Marketing is part art. Part science. And a whole lot of technology. We bring it all. Our engagements start with your marketing strategy, custom to your business, your sales channel, and your customers/audience. Nothing is cookie-cutter. A January Spring marketing plan extends the value of your message across the web, mobile and social. January Spring buys our media on the best platforms in the business: programmatic display, direct response, targeted advertising, social media.

Marketing Strategy

Branding
Customer journey development
Customer persona development
Creative strategy
Campaign optimization
Inbound and outbound marketing plans
Competitive monitoring
Media buying

Programmatic Display

Reach your target audience across the web and on mobile where they are, however they want to engage.

Mobile, Hyper-Local Targeting
Geo-fencing and Conversion Fencing
Keyword Search Retargeting
Website Retargeting
Behavioral Retargeting
Category Contextual Targeting

Digital Transformation

Everything you need to reach an ever-growing digital audience where ever they are across the web, social and on their mobile devices.

Reader personas development
Social content calendars built around editorial
Curate email newsletters
Email sponsorship from new and existing advertisers
Website banner and tiles ads
Recruitment and classified ads
Dining guide
Business directory
Event calendar
eEcommerce integration for online subscriptions, merchandise, event tickets
Contests sponsored by advertisers that promotes engagement

Social Media

Target custom-built look-alike audiences across the most powerful social media platforms

Optimize ad delivery targeting those people most likely to take your desired action
Retarget people who have visited the business website or Facebook page
A/B test creative to drive the right message, to the right audience, at the right time
One-click authorization to buy advertising on your client’s behalf results in no delay to launching campaigns

Content Marketing

Creative & content strategy development for social media, email marketing and SEO
Custom content development related to keywords and topics most important to the client’s customer.

Contesting and promotions
Multiple posts per week to the most influential and most relevant social platforms
Paid, boosted posts to extend exposure of social posts to targeted audiences
Performance tracking to inform the content strategy

Local SEO

Claimed and verified listings improve site ranking on Google.

Maximize visibility by increasing the number of reviews
Review pipeline development
Engage negative reviews to demonstrate customer
service and win a second chance
Share positive reviews to build trust among potential customers and spread success stories across the web, social and mobile