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The Terminology Your Advertisers Are Asking About

The Terminology Your Advertisers Are Asking About

Terms to Know in Digital  The majority of ad spend is going to digital. We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry. Our goal is to help you demonstrate the...
What are the Hot Advertising Categories Right Now?

What are the Hot Advertising Categories Right Now?

Almost every sales team meeting we join includes this question, “What are the hot categories right now?”  We are glad that media sales professionals think this way.  Sales 101, call on prospects who have a need to place advertising right now. When taking a category...
The Power of the Perfect Product Mix

The Power of the Perfect Product Mix

Direct Mail is on the radar for many local and regional businesses in 2023.  If you sell direct mail as part of your advertising product set, we suggest you charge head-long into also offering household level targeting and even targeted eBlasts. There are many reasons...