What is a good CTR for my programmatic display campaign?

What is a good CTR for my programmatic display campaign?

This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...

New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...

New Money Ideas: Recruitment Ad Campaigns

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels  Local Government Healthcare: Pharmacies,...

Let Them Use Cookies

Let Them Use Cookies

As promised, we are keeping you up to date on the cookie apocalypse. We anticipated things would change, and they have! As a reminder, in mid-March, Google decided to phase out cookies by 2022. More specifically, the Chrome browser was no longer going to allow cookies...

A Glitch in the Matrix

A Glitch in the Matrix

We’ve identified a glitch in the global digital advertising matrix.  And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...

This Summer’s Big Number

This Summer’s Big Number

The big number of the summer – 96% of US Apple users have opted out of tracking. The winner in Apple’s privacy play is the consumer.  The big loser, Facebook. Apple isn’t the only winner, in our opinion.  Our publisher and agency partners are earning paid social media...

Much Ado About Something

Much Ado About Something

It’s being called the cookie apocalypse: Apple and Facebook are throwing barbs at one another, privacy has become a key buzzword, and digital markets have glued to screens waiting for what’s to come. While it’s all true, it’s all a little bit hyped. We’ve been...

Your Apple iOS 14 Primer

Your Apple iOS 14 Primer

Welcome to 2021, and the still-dizzying changes happening in our industry.  The most-watched update in Q1 will be Apple’s iOS 14 rollout.  With this operating system update, Apple is requiring app owners — everyone from banking apps to social media apps) to prompt...

Introducing Look-Back Data for Social

Introducing Look-Back Data for Social

It’s our month and we’re excited to bring new services to the table in 2021! We’re kicking off the year by introducing Look-Back Data for Social. This data tool will allow us to focus in even more on your client’s ideal audience on Facebook and Instagram. Here’s the...