Remarketing Your Audience For Your Highest Reward
We consistently hear from our publisher partners, that the need to grow their digital audience is just as important as their digital ad goals. We agree! We would like to praise and acknowledge one of the publishers that we work closely with, NEI Turner. BRAVA...
Say “I do” to Winning Over the Bride
Bridal season is on the horizon and that means the planning is occurring right now. Advertisers need to be in-front of brides now. January Spring approaches weddings with a full-funnel marketing plan because there’s an entire wedding party that needs to be taken into...
Surviving Google’s Cookie Apocalypse
You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...
Planting Thoughts in Your Holiday Shopper’s Minds
Tis the season, yet again, to another few months of family time, being merry, and well, let’s be honest… spending money. While consumers are figuring out their savings and prepping a list for the big, jolly man up North, businesses are also getting ready in terms of...
Inflation and that Dreaded R-word, Recession
As we all have witnessed, inflation has made a big come up in recent months, making many people’s lives harder and various products more expensive. Taking a drive is pricey and almost every product we spend money on has taken a climb. Within our industry, we’ve seen...
Catch the Buzz of Cannabis Advertising
The industry of cannabis is growing, in fact, sales are expected to reach approximately $75 billion in 2030. With this forecast in mind, there is plenty of room to capitalize on this industry area for advertisers. Why Cannabis Marketing Matters: There is a lot of...
Cheers to your audience
January Spring loves working exclusively with publishers because they have the loyal, niche audience advertisers want. Join January Spring CEO Charity Huff and Nick Pataro of MagHub to discuss the future of audience segmentation. Watch the discussion between these two...
Three Ways to Build Digital Revenue This Year
Community publishing is about connecting buyers and sellers. Always has been and always should be. In the digital age, the connection is taking on a slightly different feel from your proven print channel. Today’s consumers move seamlessly between brick and mortar to...
Paid Social Media still gets results
Let’s address the elephant in the room. Paid Social’s value and effectiveness for hyper-targeted campaigns has changed since Apple’s IOS changes in 2021. That change has caused the targeting within Meta’s suite of social networks (Facebook, Instagram, Whats App) to...
Don’t Give Away Your Customers
Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...