Only 100 days until the holiday day season is in full swing. Yes, we know it’s barely swimsuit season and the kids are still enjoying summer popsicles, but as marketers, we are gearing up for Santa. Get out your jingle bells and stock up on turkey because the...

Welcome to the world of First-Party Data, where January Spring turns your audience into GOLD. Stay ahead of your competitors with a highly targeted audience list curated from your publishing data!   Now you may be wondering, what is First-Party Data? First-Party...

In 2023, the only thing constant is change, and paid social media is leading the way in the ever-evolving digital landscape! This year, new statistics and data have highlighted the undeniable power and potential of paid social media to help you and your advertisers...

U.S. B2B advertising via digital channels will jump to 48% of total spend by the end of 2023… that is a BIG deal! We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry....

Terms to Know in Digital  The majority of ad spend is going to digital. We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry. Our goal is to help you demonstrate the...

What’s the difference between Google Display Network (GDN) and Programmatic via DSP?  One of the most often asked questions by B2B advertisers is, “What’s the difference between Google Display Network and Programmatic via a DSP".  First, let’s define a few the term...

Almost every sales team meeting we join includes this question, “What are the hot categories right now?”  We are glad that media sales professionals think this way.  Sales 101, call on prospects who have a need to place advertising right now. When taking a category...

Direct Mail is on the radar for many local and regional businesses in 2023.  If you sell direct mail as part of your advertising product set, we suggest you charge head-long into also offering household level targeting and even targeted eBlasts. There are many reasons...

Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...