The Terminology your Advertisers are Asking About
Terms to Know in Digital The majority of ad spend is going to digital. We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry. Our goal is to help you demonstrate the...
What’s the difference between Google Display Network (GDN) and Programmatic via DSP?
What’s the difference between Google Display Network (GDN) and Programmatic via DSP? One of the most often asked questions by B2B advertisers is, “What’s the difference between Google Display Network and Programmatic via a DSP". First, let’s define a few the term...
What are the Hot Advertising Categories Right Now?
Almost every sales team meeting we join includes this question, “What are the hot categories right now?” We are glad that media sales professionals think this way. Sales 101, call on prospects who have a need to place advertising right now. When taking a category...
The Power of the Perfect Product Mix
Direct Mail is on the radar for many local and regional businesses in 2023. If you sell direct mail as part of your advertising product set, we suggest you charge head-long into also offering household level targeting and even targeted eBlasts. There are many reasons...
More Focus on Engagement Means Better Performance
Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...
Your Update on the Google Analytics Switch & Guide to Navigating It
The web runs on Google Analytics (GA). Not by choice. It became the de facto analytics tools many, many years ago. Adobe Analytics has been adopted by big-brands and large e-commerce companies. But Google Analytics is believed to own as much as 55% to 86% of the...
Digital is Absolutely Lighting the Way
Watch our in-depth webinar on digital, here! That shining light on the horizon is digital. January Spring is optimistic for our partners, as we look ahead to 2023 revenue and growth. Working with hundreds of media companies across the US, we have the pulse on what’s...
Remarketing Your Audience For Your Highest Reward
We consistently hear from our publisher partners, that the need to grow their digital audience is just as important as their digital ad goals. We agree! We would like to praise and acknowledge one of the publishers that we work closely with, NEI Turner. BRAVA...
Say “I do” to Winning Over the Bride
Bridal season is on the horizon and that means the planning is occurring right now. Advertisers need to be in-front of brides now. January Spring approaches weddings with a full-funnel marketing plan because there’s an entire wedding party that needs to be taken into...
Surviving Google’s Cookie Apocalypse
You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...