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ChatGPT Ads Are Here. And They Might Be the Biggest Advertising Opportunity Since Google Search.
Let's be honest. Most new advertising products show up with a lot of hype and very little substance. This isn't one of those times. OpenAI recently launched advertising inside ChatGPT, and if you're paying attention to where consumers are spending their time, this is...
Video-First Story Telling
For years, digital marketing followed a familiar path: search intent, clicks, and conversions. Brands optimized keywords, chased traffic, and measured success by how often someone clicked “learn more.” But attention doesn’t live there anymore. Today, discovery is...
Google Antitrust Ruling 2025: What the Monopoly Decision Means for Search, AI, and Publishers
After years of courtroom battles, the most closely watched antitrust case since U.S. v. Microsoft finally has a verdict. Depending on who you ask, the outcome is either a sigh of relief or a missed opportunity. U.S. District Judge Amit Mehta on the Google Antitrust...
Future-Proof Your SEO for the Era of AI Search
Search isn’t what it used to be. With AI tools like Google’s AI Overviews and ChatGPT reshaping how people discover information, publishers and businesses need to rethink how they show up in search. The fundamentals of SEO still matter, but the way search engines...
6 Trends Shaping the Holiday 2025 Season: Discounts, AI, and Social Ads
Let’s unwrap the truth: This year’s holiday shopping season won’t be business as usual. If you’re planning your Q4 campaigns like it’s still 2019, Santa’s not the only one getting ghosted. Shoppers are savvier. Budgets are tighter. And thanks to mobile, social, and...
Be Where 79% of US Adults Are: Streaming Audio
Raise your hand if you listen to a podcast while working in the yard? How about streaming Spotify on your morning walk with the dog? You're not alone—79% of Americans ages 12 and up listen to streaming audio every month, according to Edison Research. That’s a massive...