The Future of Programmatic Advertising
What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
What is a good CTR for my programmatic display campaign?
This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
New Money Ideas: Event Targeting
Are local events coming back to your community? Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
New Money Ideas: Recruitment Ad Campaigns
Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels Local Government Healthcare: Pharmacies,...
Let Them Use Cookies
As promised, we are keeping you up to date on the cookie apocalypse. We anticipated things would change, and they have! As a reminder, in mid-March, Google decided to phase out cookies by 2022. More specifically, the Chrome browser was no longer going to allow cookies...
A Glitch in the Matrix
We’ve identified a glitch in the global digital advertising matrix. And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...
This Summer’s Big Number
The big number of the summer – 96% of US Apple users have opted out of tracking. The winner in Apple’s privacy play is the consumer. The big loser, Facebook. Apple isn’t the only winner, in our opinion. Our publisher and agency partners are earning paid social media...
Getting Ready for Major iOS and Facebook Changes? Step 1: Verify Your Domain with Facebook
With sweeping changes coming our way from Apple and Facebook, there is one very important step all business owners need to take ASAP: Verify their domains in Facebook Business Manager. Here’s some information for you to pass on to them on how to do this surprisingly...
Much Ado About Something
It’s being called the cookie apocalypse: Apple and Facebook are throwing barbs at one another, privacy has become a key buzzword, and digital markets have glued to screens waiting for what’s to come. While it’s all true, it’s all a little bit hyped. We’ve been...
Your Apple iOS 14 Primer
Welcome to 2021, and the still-dizzying changes happening in our industry. The most-watched update in Q1 will be Apple’s iOS 14 rollout. With this operating system update, Apple is requiring app owners — everyone from banking apps to social media apps) to prompt...