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Google Is Using Publisher Content to Train AI — 3 Ways to Protect Your Website
If you’re a content creator, publisher, or run a media site, here’s some news you’ll want to hear (and probably won’t like): Google is using your content to train its AI models—without compensation, permission, or even a heads-up.And while your content quietly powers...
6 Reasons You Need to Be a Hybrid Salesperson in 2025
The days of the door-knocking, product-pitching salesperson are behind us. In 2025, the most successful sellers are doing more than just showing up — they’re showing up digitally, strategically, and on demand. Enter: the hybrid salesperson.Not hybrid as in “works...
3 Tips on How to Write the Perfect AI Prompt
How to Write AI Prompts That Don’t Suck (Marketing Edition) You wouldn’t launch a client’s ad campaign without a strategy—so why treat AI tools any differently? AI tools like ChatGPT are powerful, but they’re not mind readers. Toss out a vague prompt like “Tell me...
Courtroom Drama in Techland: Meta’s Antitrust Battle & Google’s Monopoly Meltdown
The digital advertising world is no stranger to fast-paced changes—but lately, it’s moving at full-on courtroom-drama speed. Two major legal cases involving Google and Meta are making headlines, and depending on the outcomes, they could significantly reshape how...
Hyper-Targeted Marketing: Why Spray-and-Pray is So Last Season
Publishers, imagine this: Your advertiser needs a killer outfit for a big event. Instead of taking their exact measurements, they rush into a department store, grab the first suit off the rack that kinda, sorta fits, and call it a day. But wait—the sleeves are too...
How to Start Advertising on Streaming TV As a Small Business
Streaming TV (STV) is the hottest thing since sliced bread—or at least since people started cutting the cord. In January 2025, Nielsen reported that Streaming TV accounted for 42.6% of the time Americans spent watching TV, surpassing both cable and broadcast!...