Three Ways to Build Digital Revenue This Year
Community publishing is about connecting buyers and sellers. Always has been and always should be. In the digital age, the connection is taking on a slightly different feel from your proven print channel. Today’s consumers move seamlessly between brick and mortar to...
Paid Social Media still gets results
Let’s address the elephant in the room. Paid Social’s value and effectiveness for hyper-targeted campaigns has changed since Apple’s IOS changes in 2021. That change has caused the targeting within Meta’s suite of social networks (Facebook, Instagram, Whats App) to...
Don’t Give Away Your Customers
Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
The Future of Programmatic Advertising
What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
What is a good CTR for my programmatic display campaign?
This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
New Money Ideas: Event Targeting
Are local events coming back to your community? Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
New Money Ideas: Recruitment Ad Campaigns
Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels Local Government Healthcare: Pharmacies,...
Let Them Use Cookies
As promised, we are keeping you up to date on the cookie apocalypse. We anticipated things would change, and they have! As a reminder, in mid-March, Google decided to phase out cookies by 2022. More specifically, the Chrome browser was no longer going to allow cookies...
A Glitch in the Matrix
We’ve identified a glitch in the global digital advertising matrix. And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...
This Summer’s Big Number
The big number of the summer – 96% of US Apple users have opted out of tracking. The winner in Apple’s privacy play is the consumer. The big loser, Facebook. Apple isn’t the only winner, in our opinion. Our publisher and agency partners are earning paid social media...