Hyper-Targeted Marketing: Why Spray-and-Pray is So Last Season

Hyper-Targeted Marketing: Why Spray-and-Pray is So Last Season

Publishers, imagine this: Your advertiser needs a killer outfit for a big event. Instead of taking their exact measurements, they rush into a department store, grab the first suit off the rack that kinda, sorta fits, and call it a day. But wait—the sleeves are too...
How to Start Advertising on Streaming TV As a Small Business

How to Start Advertising on Streaming TV As a Small Business

Streaming TV (STV) is the hottest thing since sliced bread—or at least since people started cutting the cord. In January 2025, Nielsen reported that Streaming TV accounted for 42.6% of the time Americans spent watching TV, surpassing both cable and broadcast!...
How to Promote Your Digital Offering on Your Website

How to Promote Your Digital Offering on Your Website

How do you let people know what digital products and services you offer? Media Kit? Your sales team?  Those are great places to promote your digital offering, but there are a few more that should be on your list:    Your website!  A paid ad campaign, targeting your...
What is First-Party Data & How Can You Use it to Your Advantage?

What is First-Party Data & How Can You Use it to Your Advantage?

Welcome to the world of First-Party Data, where January Spring turns your audience into GOLD. Stay ahead of your competitors with a highly targeted audience list curated from your publishing data!   Now you may be wondering, what is First-Party Data? First-Party Data...
Digital is Absolutely Lighting the Way

Digital is Absolutely Lighting the Way

Watch our in-depth webinar on digital, here! That shining light on the horizon is digital. January Spring is optimistic for our partners, as we look ahead to 2023 revenue and growth. Working with hundreds of media companies across the US, we have the pulse on what’s...