Programmatic Advertising
Programmatic Advertising
January Spring only bids on reputable, premium inventory across web, mobile and apps. Our buying networks include local media groups, TV, radio, cable & newspaper sites and apps, ad inventory trading desks, and niche ad networks.
you can reach your audience with these products
Programmatic Display
Audience Extension: Reach the right person, with the right message, at the right time across the web, on mobile, and in-app.
Streaming TV
Reach consumers streaming content on both the big screen in the living room and small screens via a tv, laptop, or mobile.
Programmatic Video
We call this the “.com video.” These videos appear on websites where video is seen. Think about local and national news outlets, recipe sites, and more. January Spring works closely with out partners to ensure your video ads are seen by users on premium publishers and mobile apps.
Streaming Audio
January Spring provides access to a wide variety of audio formats such as podcasts, streaming music, online radio, and display companion ads delivered across the most recognizable streaming audio platforms.
And boost your reach with these Tactics
Event Targeting:
Target any event! As attendees enter the geofenced event area, they become part of a unique audience that can be targeted with tailored advertisements. This audience remains accessible and reusable for up to 30 days, allowing you to extend your engagement well beyond the event.
Advertiser Website Retargeting:
Maximize your marketing impact by targeting users who have already shown interest in your brand. Our Website Retargeting tactic engages visitors after they leave your website, displaying your ads as they browse other sites across the web.
Publisher Website Retargeting:
Retarget readers of digital magazines or websites YOU own. Our Publisher Website Retargeting strategy uniquely positions your brand, reaching an audience no other media outlet or agency can access.
Keyword Search Retargeting:
Keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Target prospects with display ads based on their web searches. Combine search intent with brand visibility to engage high-intent audiences and drive conversions like never before.
Audience Curation (AAC):
Create your perfect audience with Audience Curation (AAC). Access 126 million U.S. households and tailor your targeting with over 500 location and demographic factors. Reach the right people at the household level in real-time, ensuring your message hits home with unmatched precision.
Addressable Geofencing:
Achieve unparalleled accuracy with Addressable Geofencing. Using plat line data from property tax and public land surveys, we ensure precise targeting of up to 1 million physical addresses per campaign.
Keyword Search Retargeting:
Keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Target prospects with display ads based on their web searches. Combine search intent with brand visibility to engage high-intent audiences and drive conversions like never before.
Audience Curation (AAC):
Create your perfect audience with Audience Curation (AAC). Access 126 million U.S. households and tailor your targeting with over 500 location and demographic factors. Reach the right people at the household level in real-time, ensuring your message hits home with unmatched precision.
Addressable Geo-fencing:
Achieve unparalleled accuracy with Addressable Geo-fencing. Using plat line data from property tax and public land surveys, we ensure precise targeting of up to 1 million physical addresses per campaign.
Luxe List (Contextual Targeting):
Elevate your advertising with Luxe List, our curated selection of category-specific websites frequented by a discerning audience. Reach a select group with precision by targeting the sites they visit most. Position your brand in front of high-value prospects and make a lasting impact with contextual targeting that sets you apart.
Geofencing:
Location-based mobile advertising. Target customers who have recently visited brick-and-mortar locations—whether it’s competitors, places of interest, or other businesses. By capturing mobile devices based on specific locations visited, geofencing offers unparalleled granularity, far beyond city or zip code targeting. Engage high-intent customers and outmaneuver your competition with pinpoint accuracy.
Device ID Targeting:
Set your campaigns apart by integrating your own email addresses into our Device ID Targeting strategy. Leverage emails collected from your newsletters, events, contests, and other sources to create a powerful custom audience. Enhance your programmatic campaigns with this unique layer of personalization, ensuring your message reaches the right devices and drives engagement.
Luxe List (Contextual Targeting):
Elevate your advertising with Luxe List, our curated selection of category-specific websites frequented by a discerning audience. Reach a select group with precision by targeting the sites they visit most. Position your brand in front of high-value prospects and make a lasting impact with contextual targeting that sets you apart.
Geofencing:
Location-based mobile advertising. Target customers who have recently visited brick-and-mortar locations—whether it’s competitors, places of interest, or other businesses. By capturing mobile devices based on specific locations visited, geofencing offers unparalleled granularity, far beyond city or zip code targeting. Engage high-intent customers and outmaneuver your competition with pinpoint accuracy.
Device ID Targeting:
Set your campaigns apart by integrating your own email addresses into our Device ID Targeting strategy. Leverage emails collected from your newsletters, events, contests, and other sources to create a powerful custom audience. Enhance your programmatic campaigns with this unique layer of personalization, ensuring your message reaches the right devices and drives engagement.