Future-Proof Your SEO for the Era of AI Search

Future-Proof Your SEO for the Era of AI Search

Search isn’t what it used to be. With AI tools like Google’s AI Overviews and ChatGPT reshaping how people discover information, publishers and businesses need to rethink how they show up in search. The fundamentals of SEO still matter, but the way search engines...
Be Where 79% of US Adults Are: Streaming Audio

Be Where 79% of US Adults Are: Streaming Audio

Raise your hand if you listen to a podcast while working in the yard? How about streaming Spotify on your morning walk with the dog? You’re not alone—79% of Americans ages 12 and up listen to streaming audio every month, according to Edison Research. That’s a...
Hyper-Targeted Marketing: Why Spray-and-Pray is So Last Season

Hyper-Targeted Marketing: Why Spray-and-Pray is So Last Season

Publishers, imagine this: Your advertiser needs a killer outfit for a big event. Instead of taking their exact measurements, they rush into a department store, grab the first suit off the rack that kinda, sorta fits, and call it a day. But wait—the sleeves are too...
How to Start Advertising on Streaming TV As a Small Business

How to Start Advertising on Streaming TV As a Small Business

Streaming TV (STV) is the hottest thing since sliced bread—or at least since people started cutting the cord. In January 2025, Nielsen reported that Streaming TV accounted for 42.6% of the time Americans spent watching TV, surpassing both cable and broadcast!...
How to Promote Your Digital Offering on Your Website

How to Promote Your Digital Offering on Your Website

How do you let people know what digital products and services you offer? Media Kit? Your sales team?  Those are great places to promote your digital offering, but there are a few more that should be on your list:    Your website!  A paid ad campaign, targeting your...