How to Promote Your Digital Offering on Your Website

How to Promote Your Digital Offering on Your Website

How do you let people know what digital products and services you offer? Media Kit? Your sales team?  Those are great places to promote your digital offering, but there are a few more that should be on your list:    Your website!  A paid ad campaign, targeting your...
What is First-Party Data & How Can You Use it to Your Advantage?

What is First-Party Data & How Can You Use it to Your Advantage?

Welcome to the world of First-Party Data, where January Spring turns your audience into GOLD. Stay ahead of your competitors with a highly targeted audience list curated from your publishing data!   Now you may be wondering, what is First-Party Data? First-Party Data...
Digital is Absolutely Lighting the Way

Digital is Absolutely Lighting the Way

Watch our in-depth webinar on digital, here! That shining light on the horizon is digital. January Spring is optimistic for our partners, as we look ahead to 2023 revenue and growth. Working with hundreds of media companies across the US, we have the pulse on what’s...
Remarketing Your Audience For Your Highest Reward

Remarketing Your Audience For Your Highest Reward

We consistently hear from our publisher partners, that the need to grow their digital audience is just as important as their digital ad goals.  We agree! We would like to praise and acknowledge one of the publishers that we work closely with, NEI Turner. BRAVA...
Surviving Google’s Cookie Apocalypse

Surviving Google’s Cookie Apocalypse

You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...