Let Them Use Cookies
As promised, we are keeping you up to date on the cookie apocalypse. We anticipated things would change, and they have! As a reminder, in mid-March, Google decided to phase out cookies by 2022. More specifically, the Chrome browser was no longer going to allow cookies...
A Glitch in the Matrix
We’ve identified a glitch in the global digital advertising matrix. And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...
This Summer’s Big Number
The big number of the summer – 96% of US Apple users have opted out of tracking. The winner in Apple’s privacy play is the consumer. The big loser, Facebook. Apple isn’t the only winner, in our opinion. Our publisher and agency partners are earning paid social media...
Getting Ready for Major iOS and Facebook Changes? Step 1: Verify Your Domain with Facebook
With sweeping changes coming our way from Apple and Facebook, there is one very important step all business owners need to take ASAP: Verify their domains in Facebook Business Manager. Here’s some information for you to pass on to them on how to do this surprisingly...
Much Ado About Something
It’s being called the cookie apocalypse: Apple and Facebook are throwing barbs at one another, privacy has become a key buzzword, and digital markets have glued to screens waiting for what’s to come. While it’s all true, it’s all a little bit hyped. We’ve been...
Your Apple iOS 14 Primer
Welcome to 2021, and the still-dizzying changes happening in our industry. The most-watched update in Q1 will be Apple’s iOS 14 rollout. With this operating system update, Apple is requiring app owners — everyone from banking apps to social media apps) to prompt...
Introducing Look-Back Data for Social
It’s our month and we’re excited to bring new services to the table in 2021! We’re kicking off the year by introducing Look-Back Data for Social. This data tool will allow us to focus in even more on your client’s ideal audience on Facebook and Instagram. Here’s the...
Why Google Analytics is a Must in 2021
As publishers, you’ve seen your local and regional businesses struggle with the shift they’ve had to make to stay afloat in 2020. From eat-in to take-out. Browsing a boutique to curb-side pick-up. We’ve seen the same from our vantage point here at January Spring. ...
How to Create Value Add for Virtual Event Sponsors
In the Age of Virtual Events... In December our CEO, Charity Huff, joined publishing colleagues to moderate a panel discussion on the shift we’ve had to make to create value for event sponsors. On stage with Charity at the Business Information and Marketing Summit...
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