Foodie Hashtag Report

Foodie Hashtag Report

Attention all foodies!  And, all of you with great food content.  The hashtags you use to tag your content is almost as important as the profile or review itself.  The hashtag is how people will find your content on social media.  And, it will help your content be...

Geo-Fencing in the Land of CCPA

Geo-Fencing in the Land of CCPA

  We came across this Forbes piece in our daily read of the industry recently, and thought it was worth sharing: “It's true that every click, share, and like produces a wealth of data. It's also true that companies, publishers, and anyone serious about running a...

Is Facebook Snubbing California?

Is Facebook Snubbing California?

We are keeping tabs on the CCPA. The California Consumer Privacy Act (CCPA) went into effect on January 1 but has had a limited impact on our industry.  We find it interesting how Facebook, arguably one of the heaviest hitters in our industry, has interpreted the new...

We Are Ready for California’s New Privacy Law

We Are Ready for California’s New Privacy Law

The California Consumer Privacy Act (CCPA) went into effect on January 1, and the marketing world yawned. It doesn’t look like anyone, even the state of California itself, knows what to do with it. Lawmakers are still trying to figure out how to enforce the law within...

Meet James

We’d like to introduce you to James. James publishes a regional magazine in Louisiana – Country Roads. Beyond their award-winning editorial, James and his team also create beautiful events, know how to promote giveaways and overnight trips that are coveted by both...

Six-Figure Revenue Growth | Flawless Execution

Six-Figure Revenue Growth | Flawless Execution

We could have also titled this blog post: $120,100 in Booked, New, Top-Line Revenue $414,700 in Active Proposals (But, that seemed a bit long-winded). Download our Metro Parent Case Study to learn more details on their flawless execution. Metro Parent set a 2019 plan...

Programmatic Advertising, Explained

Programmatic Advertising, Explained

Are You Ready to Conquer Your Competition? The most fun you can have in digital advertising today is competitive conquering.  Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders.  “How?”, you ask. Programmatic...

Turn Event Sign Ups to Show Ups

Turn Event Sign Ups to Show Ups

Download our Case Study Summary Lift your event attendance by 54% using multi-media through a combination of pre, during & post event marketing tactics. Sound too good to be true? Not, when you partner with January Spring. Proven, Scalable Marketing to Reach Event...

What Fuels Your Fire?

What Fuels Your Fire?

Our January Spring team is as curious as we are creative, which means we’re always seeking new experiences and learning new things. We’re about working together in a meaningful way and doing it all with a sense of purpose. Everyone has their thing they are working...

Your Unique Audience is Your Value Prop

Your Unique Audience is Your Value Prop

Say it with us, Niche Nation.  The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E.  In your unique market, no one can compete. Let’s leverage this and sing it from the rooftops. Tell your advertisers...