Be Holiday Ready With This Ad Creative
It's not a secret that not all digital ad campaigns are about instant clicks and conversions. In many cases, programmatic display campaigns should be used to influence — then when customers are ready to engage, your client’s brand is top-of-mind. What drives that...
Focus on Furniture
Many may think that furniture retailers aren’t interested in advertising right now. While that may be true, they should be. Home furnishings aren’t a COVID necessity like bottled water or toilet paper, but the need for comfortable spaces brings tremendous opportunity...
Travelers Are Booking 2021 Trips Now
As lockdown restrictions are lifting across the nation, restless travelers are planning their next getaway. According to a recent eMarketer report, 27% of U.S. travelers are looking to book a trip before the end of 2020. What does this mean? It means that NOW...
Will User Opt-In for Relevant Ads? We Think Yes.
Who’s taking a bite out of who? Apple is coming directly after Facebook with its pending operating system change (IOS 14). Apple is taking on Facebook under the veil of privacy. But there is more to the story. Here’s our take: With the new IOS, Apple requires users...
Top This: Making More $$ from Your Top Lists
Charity Huff, our CEO, recently did a virtual hang out with our friends over at Data Joe. Johnny Levy, Data Joe's CEO, suggested a fun interview between the two of them. Here are some of our favorite highlights from their conversation. Or, watch the interview on our...
Device Targeting vs Cookies
As if there wasn’t enough change happening in our world right now, Google is rolling-back changes the industry has been anticipating. Last month, Google announced that it would be delaying the controversial chrome change because of COVID-19. More specifically, Google...
Ad Sales Genius Partners With January Spring to Expand Into Programmatic Sales
We’re excited to announce a strengthened partnership that expands Ad Sales Genius’ features and services into digital programmatic sales and coaching. “Digital programmatic sales are a viable revenue source for media companies, and we see sales continuing to grow even...
Your Website Traffic Is Up. Here’s How to Monetize It.
Across the board, we’ve seen web traffic up for all of our publisher partners. For many sites, traffic is up 40-60%. You should be capturing that traffic using a site retargeting pixel. Site retargeting is one of the most effective marketing tools out there. Think of...
The Art of Google Search
More Than Just Your Browser Google is a tool that so many of us use as a starting point for every search we conduct. But, from the moment your clients type their keywords into that screen or they ask their phone to find the nearest sushi restaurant, there are a series...
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