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New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
A Glitch in the Matrix

A Glitch in the Matrix

We’ve identified a glitch in the global digital advertising matrix.  And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...
Programmatic Advertising, Explained

Programmatic Advertising, Explained

Are You Ready to Conquer Your Competition? The most fun you can have in digital advertising today is competitive conquering.  Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders.  “How?”, you ask. Programmatic...