Don’t Give Away Your Customers

Don’t Give Away Your Customers

Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
What is a good CTR for my programmatic display campaign?

What is a good CTR for my programmatic display campaign?

This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
New Money Ideas: Recruitment Ad Campaigns

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels  Local Government Healthcare: Pharmacies,...
Your Apple iOS 14 Primer

Your Apple iOS 14 Primer

Welcome to 2021, and the still-dizzying changes happening in our industry.  The most-watched update in Q1 will be Apple’s iOS 14 rollout.  With this operating system update, Apple is requiring app owners — everyone from banking apps to social media apps) to prompt...