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Surviving Google’s Cookie Apocalypse

Surviving Google’s Cookie Apocalypse

You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...
New Money Ideas: Recruitment Ad Campaigns

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels  Local Government Healthcare: Pharmacies,...
Be Holiday Ready With This Ad Creative

Be Holiday Ready With This Ad Creative

It’s not a secret that not all digital ad campaigns are about instant clicks and conversions. In many cases, programmatic display campaigns should be used to influence — then when customers are ready to engage, your client’s brand is top-of-mind. What drives...
Focus on Furniture

Focus on Furniture

Many may think that furniture retailers aren’t interested in advertising right now. While that may be true, they should be. Home furnishings aren’t a COVID necessity like bottled water or toilet paper, but the need for comfortable spaces brings tremendous opportunity...
Travelers Are Booking 2021 Trips Now

Travelers Are Booking 2021 Trips Now

As lockdown restrictions are lifting across the nation, restless travelers are planning their next getaway. According to a recent eMarketer report, 27% of U.S. travelers are looking to book a trip before the end of 2020.   What does this mean? It means that NOW...