As lockdown restrictions are lifting across the nation, restless travelers are planning their next getaway. According to a recent eMarketer report, 27% of U.S. travelers are looking to book a trip before the end of 2020.
What does this mean?
It means that NOW is the time to advertise travel. Americans believe travel is vital to their well-being. Even a Hilton-commissioned survey shows that 63% of respondents say they travel to make memories with loved ones.
And guess what? U.S.-based destinations are being looked at most — specifically beach and mountain destinations, according to the American Society of Travel Advisors.
Be sure you’re approaching travel-related businesses with relevant campaign mixes, including programmatic tactics such as keyword and site retargeting, as well as travel-related contextual targeting.
Looking to focus on a specific audience? Audience curation is a fantastic tool to reach the right person, with the right message, at the right time.
Speaking of messaging …. While focusing on the feeling of travel, it’s important to reinforce safety measures and customer service.
People WANT to travel, let’s show them what’s possible!