by charity | May 30, 2023 | Blog
Terms to Know in Digital The majority of ad spend is going to digital. We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry. Our goal is to help you demonstrate the...
by charity | May 23, 2023 | Blog
What’s the difference between Google Display Network (GDN) and Programmatic via DSP? One of the most often asked questions by B2B advertisers is, “What’s the difference between Google Display Network and Programmatic via a DSP”. First, let’s define a few the...
by charity | May 19, 2023 | Blog
Almost every sales team meeting we join includes this question, “What are the hot categories right now?” We are glad that media sales professionals think this way. Sales 101, call on prospects who have a need to place advertising right now. When taking a category...
by charity | Mar 9, 2023 | Blog
Direct Mail is on the radar for many local and regional businesses in 2023. If you sell direct mail as part of your advertising product set, we suggest you charge head-long into also offering household level targeting and even targeted eBlasts. There are many reasons...
by charity | Mar 1, 2023 | Blog
Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...
by charity | Feb 24, 2023 | Blog
The web runs on Google Analytics (GA). Not by choice. It became the de facto analytics tools many, many years ago. Adobe Analytics has been adopted by big-brands and large e-commerce companies. But Google Analytics is believed to own as much as 55% to 86% of the...
