Paid Social Media still gets results

Paid Social Media still gets results

Let’s address the elephant in the room.  Paid Social’s value and effectiveness for hyper-targeted campaigns has changed since Apple’s IOS changes in 2021.  That change has caused the targeting within Meta’s suite of social networks (Facebook, Instagram, Whats App) to...
Don’t Give Away Your Customers

Don’t Give Away Your Customers

Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
The Future of Programmatic Advertising

The Future of Programmatic Advertising

What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
New Money Ideas: Recruitment Ad Campaigns

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels  Local Government Healthcare: Pharmacies,...