by charity | Oct 25, 2021 | Uncategorized
This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
by charity | Oct 5, 2021 | Uncategorized
Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels Local Government Healthcare: Pharmacies,...
by charity | Aug 31, 2021 | Uncategorized
We’ve identified a glitch in the global digital advertising matrix. And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...
by charity | Jun 17, 2021 | Uncategorized
The big number of the summer – 96% of US Apple users have opted out of tracking. The winner in Apple’s privacy play is the consumer. The big loser, Facebook. Apple isn’t the only winner, in our opinion. Our publisher and agency partners are earning paid social media...
by ctippie | Nov 9, 2020 | Uncategorized
It’s not a secret that not all digital ad campaigns are about instant clicks and conversions. In many cases, programmatic display campaigns should be used to influence — then when customers are ready to engage, your client’s brand is top-of-mind. What drives...
