by charity | Oct 4, 2022 | Blog
Tis the season, yet again, to another few months of family time, being merry, and well, let’s be honest… spending money. While consumers are figuring out their savings and prepping a list for the big, jolly man up North, businesses are also getting ready in terms of...
by charity | Jan 24, 2022 | Blog
What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
by charity | Oct 25, 2021 | Blog
This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
by charity | Oct 5, 2021 | Blog
Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels Local Government Healthcare: Pharmacies,...
by charity | Aug 31, 2021 | Blog
We’ve identified a glitch in the global digital advertising matrix. And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...
