by charity | Feb 2, 2021 | Blog
Welcome to 2021, and the still-dizzying changes happening in our industry. The most-watched update in Q1 will be Apple’s iOS 14 rollout. With this operating system update, Apple is requiring app owners — everyone from banking apps to social media apps) to prompt...
by charity | Jan 21, 2021 | Blog
It’s our month and we’re excited to bring new services to the table in 2021! We’re kicking off the year by introducing Look-Back Data for Social. This data tool will allow us to focus in even more on your client’s ideal audience on Facebook and Instagram. Here’s the...
by ctippie | Jan 13, 2021 | Blog
As publishers, you’ve seen your local and regional businesses struggle with the shift they’ve had to make to stay afloat in 2020. From eat-in to take-out. Browsing a boutique to curb-side pick-up. We’ve seen the same from our vantage point here at January Spring. ...
by ctippie | Dec 22, 2020 | Blog
In the Age of Virtual Events… In December our CEO, Charity Huff, joined publishing colleagues to moderate a panel discussion on the shift we’ve had to make to create value for event sponsors. On stage with Charity at the Business Information and Marketing Summit...
by ctippie | Nov 9, 2020 | Blog
It’s not a secret that not all digital ad campaigns are about instant clicks and conversions. In many cases, programmatic display campaigns should be used to influence — then when customers are ready to engage, your client’s brand is top-of-mind. What drives...
by ctippie | Oct 28, 2020 | Blog
Many may think that furniture retailers aren’t interested in advertising right now. While that may be true, they should be. Home furnishings aren’t a COVID necessity like bottled water or toilet paper, but the need for comfortable spaces brings tremendous opportunity...
