by ctippie | Jan 13, 2021 | Blog
As publishers, you’ve seen your local and regional businesses struggle with the shift they’ve had to make to stay afloat in 2020. From eat-in to take-out. Browsing a boutique to curb-side pick-up. We’ve seen the same from our vantage point here at January Spring. ...
by ctippie | Dec 22, 2020 | Blog
In the Age of Virtual Events… In December our CEO, Charity Huff, joined publishing colleagues to moderate a panel discussion on the shift we’ve had to make to create value for event sponsors. On stage with Charity at the Business Information and Marketing Summit...
by ctippie | Nov 9, 2020 | Blog
It’s not a secret that not all digital ad campaigns are about instant clicks and conversions. In many cases, programmatic display campaigns should be used to influence — then when customers are ready to engage, your client’s brand is top-of-mind. What drives...
by ctippie | Oct 28, 2020 | Blog
Many may think that furniture retailers aren’t interested in advertising right now. While that may be true, they should be. Home furnishings aren’t a COVID necessity like bottled water or toilet paper, but the need for comfortable spaces brings tremendous opportunity...
by ctippie | Oct 9, 2020 | Blog
As lockdown restrictions are lifting across the nation, restless travelers are planning their next getaway. According to a recent eMarketer report, 27% of U.S. travelers are looking to book a trip before the end of 2020. What does this mean? It means that NOW...
