by charity | Sep 8, 2021 | Uncategorized
As promised, we are keeping you up to date on the cookie apocalypse. We anticipated things would change, and they have! As a reminder, in mid-March, Google decided to phase out cookies by 2022. More specifically, the Chrome browser was no longer going to allow cookies...
by charity | Aug 31, 2021 | Uncategorized
We’ve identified a glitch in the global digital advertising matrix. And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...
by charity | Jun 17, 2021 | Uncategorized
The big number of the summer – 96% of US Apple users have opted out of tracking. The winner in Apple’s privacy play is the consumer. The big loser, Facebook. Apple isn’t the only winner, in our opinion. Our publisher and agency partners are earning paid social media...
by charity | Mar 23, 2021 | Uncategorized
With sweeping changes coming our way from Apple and Facebook, there is one very important step all business owners need to take ASAP: Verify their domains in Facebook Business Manager. Here’s some information for you to pass on to them on how to do this surprisingly...
by charity | Mar 10, 2021 | Uncategorized
It’s being called the cookie apocalypse: Apple and Facebook are throwing barbs at one another, privacy has become a key buzzword, and digital markets have glued to screens waiting for what’s to come. While it’s all true, it’s all a little bit hyped. We’ve been...
by charity | Feb 2, 2021 | Uncategorized
Welcome to 2021, and the still-dizzying changes happening in our industry. The most-watched update in Q1 will be Apple’s iOS 14 rollout. With this operating system update, Apple is requiring app owners — everyone from banking apps to social media apps) to prompt...
