How to Promote Your Digital Offering on Your Website

How to Promote Your Digital Offering on Your Website

How do you let people know what digital products and services you offer? Media Kit? Your sales team?  Those are great places to promote your digital offering, but there are a few more that should be on your list:    Your website!  A paid ad campaign, targeting your...
What is First-Party Data & How Can You Use it to Your Advantage?

What is First-Party Data & How Can You Use it to Your Advantage?

Welcome to the world of First-Party Data, where January Spring turns your audience into GOLD. Stay ahead of your competitors with a highly targeted audience list curated from your publishing data!   Now you may be wondering, what is First-Party Data? First-Party Data...