What are the Hot Advertising Categories Right Now?

What are the Hot Advertising Categories Right Now?

Almost every sales team meeting we join includes this question, “What are the hot categories right now?”  We are glad that media sales professionals think this way.  Sales 101, call on prospects who have a need to place advertising right now. When taking a category...
Say “I do” to Winning Over the Bride

Say “I do” to Winning Over the Bride

Bridal season is on the horizon and that means the planning is occurring right now. Advertisers need to be in-front of brides now. January Spring approaches weddings with a full-funnel marketing plan because there’s an entire wedding party that needs to be taken into...