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Surviving Google’s Cookie Apocalypse

Surviving Google’s Cookie Apocalypse

You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...
Planting Thoughts in Your Holiday Shopper’s Minds

Planting Thoughts in Your Holiday Shopper’s Minds

Tis the season, yet again, to another few months of family time, being merry, and well, let’s be honest… spending money. While consumers are figuring out their savings and prepping a list for the big, jolly man up North, businesses are also getting ready in terms of...
Let Them Use Cookies

Let Them Use Cookies

As promised, we are keeping you up to date on the cookie apocalypse. We anticipated things would change, and they have! As a reminder, in mid-March, Google decided to phase out cookies by 2022. More specifically, the Chrome browser was no longer going to allow cookies...
Will User Opt-In for Relevant Ads?  We Think Yes.

Will User Opt-In for Relevant Ads? We Think Yes.

Who’s taking a bite out of who?  Apple is coming directly after Facebook with its pending operating system change (IOS 14).  Apple is taking on Facebook under the veil of privacy.  But there is more to the story. Here’s our take: With the new IOS, Apple requires users...
Device Targeting vs Cookies

Device Targeting vs Cookies

As if there wasn’t enough change happening in our world right now, Google is rolling-back changes the industry has been anticipating. Last month, Google announced that it would be delaying the controversial chrome change because of COVID-19.  More specifically, Google...