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Surviving Google’s Cookie Apocalypse

Surviving Google’s Cookie Apocalypse

You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...
Programmatic Advertising, Explained

Programmatic Advertising, Explained

Are You Ready to Conquer Your Competition? The most fun you can have in digital advertising today is competitive conquering.  Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders.  “How?”, you ask. Programmatic...