height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=222920441582607&ev=PageView&noscript=1" /
Paid Social Media still gets results

Paid Social Media still gets results

Let’s address the elephant in the room.  Paid Social’s value and effectiveness for hyper-targeted campaigns has changed since Apple’s IOS changes in 2021.  That change has caused the targeting within Meta’s suite of social networks (Facebook, Instagram, Whats App) to...
Don’t Give Away Your Customers

Don’t Give Away Your Customers

Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
New Money Ideas: Recruitment Ad Campaigns

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels  Local Government Healthcare: Pharmacies,...
Focus on Furniture

Focus on Furniture

Many may think that furniture retailers aren’t interested in advertising right now. While that may be true, they should be. Home furnishings aren’t a COVID necessity like bottled water or toilet paper, but the need for comfortable spaces brings tremendous opportunity...