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Stay updated with the latest industry insights from the January Spring team by exploring our blog below!
What is First-Party Data & How Can You Use it to Your Advantage?
Welcome to the world of First-Party Data, where January Spring turns your audience into GOLD. Stay ahead of your competitors with a highly targeted audience list curated from your publishing data! Now you may be wondering, what is First-Party Data? First-Party Data...
Navigating Paid Social Media in 2023
In 2023, the only thing constant is change, and paid social media is leading the way in the ever-evolving digital landscape! This year, new statistics and data have highlighted the undeniable power and potential of paid social media to help you and your advertisers...
Your Guidebook to B2B Advertising
U.S. B2B advertising via digital channels will jump to 48% of total spend by the end of 2023… that is a BIG deal! We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry....
The Terminology Your Advertisers Are Asking About
Terms to Know in Digital The majority of ad spend is going to digital. We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry. Our goal is to help you demonstrate the...
What’s the difference between Google Display Network (GDN) and Programmatic via DSP?
What’s the difference between Google Display Network (GDN) and Programmatic via DSP? One of the most often asked questions by B2B advertisers is, “What’s the difference between Google Display Network and Programmatic via a DSP". First, let’s define a few the term...
What are the Hot Advertising Categories Right Now?
Almost every sales team meeting we join includes this question, “What are the hot categories right now?” We are glad that media sales professionals think this way. Sales 101, call on prospects who have a need to place advertising right now. When taking a category...