Introducing Look-Back Data for Social

Introducing Look-Back Data for Social

It’s our month and we’re excited to bring new services to the table in 2021! We’re kicking off the year by introducing Look-Back Data for Social. This data tool will allow us to focus in even more on your client’s ideal audience on Facebook and Instagram. Here’s the...

Why Google Analytics is a Must in 2021

Why Google Analytics is a Must in 2021

As publishers, you’ve seen your local and regional businesses struggle with the shift they’ve had to make to stay afloat in 2020. From eat-in to take-out. Browsing a boutique to curb-side pick-up. We’ve seen the same from our vantage point here at January Spring. ...

How to Create Value Add for Virtual Event Sponsors

How to Create Value Add for Virtual Event Sponsors

In the Age of Virtual Events... In December our CEO, Charity Huff, joined publishing colleagues to moderate a panel discussion on the shift we’ve had to make to create value for event sponsors. On stage with Charity at the Business Information and Marketing Summit...

Be Holiday Ready With This Ad Creative

Be Holiday Ready With This Ad Creative

It's not a secret that not all digital ad campaigns are about instant clicks and conversions. In many cases, programmatic display campaigns should be used to influence — then when customers are ready to engage, your client’s brand is top-of-mind. What drives that...

Focus on Furniture

Focus on Furniture

Many may think that furniture retailers aren’t interested in advertising right now. While that may be true, they should be. Home furnishings aren’t a COVID necessity like bottled water or toilet paper, but the need for comfortable spaces brings tremendous opportunity...

Travelers Are Booking 2021 Trips Now

Travelers Are Booking 2021 Trips Now

As lockdown restrictions are lifting across the nation, restless travelers are planning their next getaway. According to a recent eMarketer report, 27% of U.S. travelers are looking to book a trip before the end of 2020.   What does this mean? It means that NOW...

Will User Opt-In for Relevant Ads?  We Think Yes.

Will User Opt-In for Relevant Ads? We Think Yes.

Who’s taking a bite out of who?  Apple is coming directly after Facebook with its pending operating system change (IOS 14).  Apple is taking on Facebook under the veil of privacy.  But there is more to the story. Here’s our take: With the new IOS, Apple requires users...

Top This: Making More $$ from Your Top Lists

Top This: Making More $$ from Your Top Lists

Charity Huff, our CEO, recently did a virtual hang out with our friends over at Data Joe.  Johnny Levy, Data Joe's CEO, suggested a fun interview between the two of them. Here are some of our favorite highlights from their conversation.  Or, watch the interview on our...

Device Targeting vs Cookies

Device Targeting vs Cookies

As if there wasn’t enough change happening in our world right now, Google is rolling-back changes the industry has been anticipating. Last month, Google announced that it would be delaying the controversial chrome change because of COVID-19.  More specifically, Google...