height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=222920441582607&ev=PageView&noscript=1" /
More Focus on Engagement Means Better Performance

More Focus on Engagement Means Better Performance

Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...

Your Update on the Google Analytics Switch & Guide to Navigating It

Your Update on the Google Analytics Switch & Guide to Navigating It

The web runs on Google Analytics (GA). Not by choice. It became the de facto analytics tools many, many years ago. Adobe Analytics has been adopted by big-brands and large e-commerce companies. But Google Analytics is believed to own as much as 55% to 86% of the...

Digital is Absolutely Lighting the Way

Digital is Absolutely Lighting the Way

Watch our in-depth webinar on digital, here! That shining light on the horizon is digital. January Spring is optimistic for our partners, as we look ahead to 2023 revenue and growth. Working with hundreds of media companies across the US, we have the pulse on what’s...

Remarketing Your Audience For Your Highest Reward

Remarketing Your Audience For Your Highest Reward

We consistently hear from our publisher partners, that the need to grow their digital audience is just as important as their digital ad goals.  We agree! We would like to praise and acknowledge one of the publishers that we work closely with, NEI Turner. BRAVA...

Say “I do” to Winning Over the Bride

Say “I do” to Winning Over the Bride

Bridal season is on the horizon and that means the planning is occurring right now. Advertisers need to be in-front of brides now. January Spring approaches weddings with a full-funnel marketing plan because there’s an entire wedding party that needs to be taken into...

Surviving Google’s Cookie Apocalypse

Surviving Google’s Cookie Apocalypse

You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...

Planting Thoughts in Your Holiday Shopper’s Minds

Planting Thoughts in Your Holiday Shopper’s Minds

Tis the season, yet again, to another few months of family time, being merry, and well, let’s be honest… spending money. While consumers are figuring out their savings and prepping a list for the big, jolly man up North, businesses are also getting ready in terms of...

Inflation and that Dreaded R-word, Recession

Inflation and that Dreaded R-word, Recession

As we all have witnessed, inflation has made a big come up in recent months, making many people’s lives harder and various products more expensive. Taking a drive is pricey and almost every product we spend money on has taken a climb. Within our industry, we’ve seen...

Catch the Buzz of Cannabis Advertising

Catch the Buzz of Cannabis Advertising

The industry of cannabis is growing, in fact, sales are expected to reach approximately $75 billion in 2030. With this forecast in mind, there is plenty of room to capitalize on this industry area for advertisers. Why Cannabis Marketing Matters:  There is a lot of...

Ray of Light Newsletter

Subscribe for monthly updates on our ever changing digital marketing industry, tips and tricks from the January Spring best practices for your sales efforts

Address

1001 BANNOCK STREET #424
DENVER, CO 80204

Phone

303-872-7932