Navigating Paid Social Media in 2023

Navigating Paid Social Media in 2023

In 2023, the only thing constant is change, and paid social media is leading the way in the ever-evolving digital landscape! This year, new statistics and data have highlighted the undeniable power and potential of paid social media to help you and your advertisers...
Paid Social Media still gets results

Paid Social Media still gets results

Let’s address the elephant in the room.  Paid Social’s value and effectiveness for hyper-targeted campaigns has changed since Apple’s IOS changes in 2021.  That change has caused the targeting within Meta’s suite of social networks (Facebook, Instagram, Whats App) to...