What is First-Party Data & How Can You Use it to Your Advantage?

What is First-Party Data & How Can You Use it to Your Advantage?

Welcome to the world of First-Party Data, where January Spring turns your audience into GOLD. Stay ahead of your competitors with a highly targeted audience list curated from your publishing data!   Now you may be wondering, what is First-Party Data? First-Party Data...
What are the Hot Advertising Categories Right Now?

What are the Hot Advertising Categories Right Now?

Almost every sales team meeting we join includes this question, “What are the hot categories right now?”  We are glad that media sales professionals think this way.  Sales 101, call on prospects who have a need to place advertising right now. When taking a category...