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Stay updated with the latest industry insights from the January Spring team by exploring our blog below!
Click-Through Rates in 2024: What’s Considered Average in Your Industry?
Every advertiser wants to know how their campaign matches up in their industry. No one wants to fall behind the pack, and a little reassurance every once in a while is important. The burning questions on their minds are: What is a good Click-Through Rate for my...
Why Should Advertisers Move to Streaming TV in 2024?
So, what’s the buzz around Streaming TV? It’s 2024, the way that people watch TV is changing! Long gone are the days of moving your TV antennae with extreme care to weasel out a better signal. Cords are finally taking a break, making room for a double-digit migration...
2023 Holiday Season Digital Advertising Guide
Only 100 days until the holiday day season is in full swing. Yes, we know it’s barely swimsuit season and the kids are still enjoying summer popsicles, but as marketers, we are gearing up for Santa. Get out your jingle bells and stock up on turkey because the holiday...
What is First-Party Data & How Can You Use it to Your Advantage?
Welcome to the world of First-Party Data, where January Spring turns your audience into GOLD. Stay ahead of your competitors with a highly targeted audience list curated from your publishing data! Now you may be wondering, what is First-Party Data? First-Party Data...
Navigating Paid Social Media in 2023
In 2023, the only thing constant is change, and paid social media is leading the way in the ever-evolving digital landscape! This year, new statistics and data have highlighted the undeniable power and potential of paid social media to help you and your advertisers...
Your Guidebook to B2B Advertising
U.S. B2B advertising via digital channels will jump to 48% of total spend by the end of 2023… that is a BIG deal! We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry....