by ctippie | May 1, 2020 | Blog
We’re excited to announce a strengthened partnership that expands Ad Sales Genius’ features and services into digital programmatic sales and coaching. “Digital programmatic sales are a viable revenue source for media companies, and we see sales continuing to grow even...
by ctippie | Apr 13, 2020 | Blog
Across the board, we’ve seen web traffic up for all of our publisher partners. For many sites, traffic is up 40-60%. You should be capturing that traffic using a site retargeting pixel. Site retargeting is one of the most effective marketing tools out there. Think of...
by ctippie | Mar 8, 2020 | Blog
More Than Just Your Browser Google is a tool that so many of us use as a starting point for every search we conduct. But, from the moment your clients type their keywords into that screen or they ask their phone to find the nearest sushi restaurant, there are a series...
by ctippie | Feb 18, 2020 | Blog
Attention all foodies! And, all of you with great food content. The hashtags you use to tag your content is almost as important as the profile or review itself. The hashtag is how people will find your content on social media. And, it will help your content be...
by ctippie | Jan 15, 2020 | Blog
We came across this Forbes piece in our daily read of the industry recently, and thought it was worth sharing: “It’s true that every click, share, and like produces a wealth of data. It’s also true that companies, publishers, and anyone serious...
by ctippie | Jan 14, 2020 | Blog
We are keeping tabs on the CCPA. The California Consumer Privacy Act (CCPA) went into effect on January 1 but has had a limited impact on our industry. We find it interesting how Facebook, arguably one of the heaviest hitters in our industry, has interpreted the new...
