Will User Opt-In for Relevant Ads?  We Think Yes.

Will User Opt-In for Relevant Ads? We Think Yes.

Who’s taking a bite out of who?  Apple is coming directly after Facebook with its pending operating system change (IOS 14).  Apple is taking on Facebook under the veil of privacy.  But there is more to the story. Here’s our take: With the new IOS, Apple requires users...
Top This: Making More $$ from Your Top Lists

Top This: Making More $$ from Your Top Lists

Charity Huff, our CEO, recently did a virtual hang out with our friends over at Data Joe.  Johnny Levy, Data Joe’s CEO, suggested a fun interview between the two of them. Here are some of our favorite highlights from their conversation.  Or, watch the interview...
Device Targeting vs Cookies

Device Targeting vs Cookies

As if there wasn’t enough change happening in our world right now, Google is rolling-back changes the industry has been anticipating. Last month, Google announced that it would be delaying the controversial chrome change because of COVID-19.  More specifically, Google...
Your Website Traffic Is Up. Here’s How to Monetize It.

Your Website Traffic Is Up. Here’s How to Monetize It.

Across the board, we’ve seen web traffic up for all of our publisher partners. For many sites, traffic is up 40-60%. You should be capturing that traffic using a site retargeting pixel. Site retargeting is one of the most effective marketing tools out there. Think of...