by charity | May 24, 2022 | Blog
Community publishing is about connecting buyers and sellers. Always has been and always should be. In the digital age, the connection is taking on a slightly different feel from your proven print channel. Today’s consumers move seamlessly between brick and mortar to...
by charity | May 5, 2022 | Blog
Let’s address the elephant in the room. Paid Social’s value and effectiveness for hyper-targeted campaigns has changed since Apple’s IOS changes in 2021. That change has caused the targeting within Meta’s suite of social networks (Facebook, Instagram, Whats App) to...
by charity | Feb 1, 2022 | Blog
Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
by charity | Jan 24, 2022 | Blog
What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
by charity | Oct 25, 2021 | Blog
This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
