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Future-Proof Your SEO for the Era of AI Search
Search isn’t what it used to be. With AI tools like Google’s AI Overviews and ChatGPT reshaping how people discover information, publishers and businesses need to rethink how they show up in search. The fundamentals of SEO still matter, but the way search engines...
6 Trends Shaping the Holiday 2025 Season: Discounts, AI, and Social Ads
Let’s unwrap the truth: This year’s holiday shopping season won’t be business as usual. If you’re planning your Q4 campaigns like it’s still 2019, Santa’s not the only one getting ghosted. Shoppers are savvier. Budgets are tighter. And thanks to mobile, social, and...
Be Where 79% of US Adults Are: Streaming Audio
Raise your hand if you listen to a podcast while working in the yard? How about streaming Spotify on your morning walk with the dog? You're not alone—79% of Americans ages 12 and up listen to streaming audio every month, according to Edison Research. That’s a massive...
Google Is Using Publisher Content to Train AI — 3 Ways to Protect Your Website
If you’re a content creator, publisher, or run a media site, here’s some news you’ll want to hear (and probably won’t like): Google is using your content to train its AI models—without compensation, permission, or even a heads-up.And while your content quietly powers...
6 Reasons You Need to Be a Hybrid Salesperson in 2025
The days of the door-knocking, product-pitching salesperson are behind us. In 2025, the most successful sellers are doing more than just showing up — they’re showing up digitally, strategically, and on demand. Enter: the hybrid salesperson.Not hybrid as in “works...
3 Tips on How to Write the Perfect AI Prompt
How to Write AI Prompts That Don’t Suck (Marketing Edition) You wouldn’t launch a client’s ad campaign without a strategy—so why treat AI tools any differently? AI tools like ChatGPT are powerful, but they’re not mind readers. Toss out a vague prompt like “Tell me...