Welcome!
We Serve Agencies, Publishers, & Resellers Around the World.
Whether your business is amid its own Digital Transformation or has fully embraced the need to service your advertising clients with an agency approach, you’ve found the right partner with January Spring.
Services
As you get to know us, you’ll see we don’t act like a big, stuffy firm.We want to be your partner in this fast-changing advertising world. Count on us for well-informed advice, high-touch service, and the best digital marketing solutions. That’s the promise we make every day, to every partner.
Blog
What are the Hot Advertising Categories Right Now?
Almost every sales team meeting we join includes this question, “What are the hot categories right now?” We are glad that media sales professionals think this way. Sales 101, call on prospects who have a need to place advertising right now. When taking a category...
The Power of the Perfect Product Mix
Direct Mail is on the radar for many local and regional businesses in 2023. If you sell direct mail as part of your advertising product set, we suggest you charge head-long into also offering household level targeting and even targeted eBlasts. There are many reasons...
More Focus on Engagement Means Better Performance
Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...
Ray of Light Newsletter
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