Client Background

Swiss Meats started off as a family-owned country store in their community and has learned how to adapt their business to the changing economic environment since 1965. After transitioning into a meat processing business, Swiss Meats has continued to look for new ways to expand their company, which is what led them to seek out digital marketing.

Challenge

Swiss Meats had never ventured into digital marketing before, making the digital landscape unfamiliar and initially intimidating for them. 

Solution

Swiss Meats was encouraged to promote specific products and deals to focus potential customers’ sights on. They did this by programmatic display campaigns based around deals about their Summer Sausages, Bacon, and Grand Champion Sausage Collection. Being precise and laser focused on a few select products and deals gave customers a less overwhelming view of Swiss Meats’ products and encouraged them to visit their website and stay longer.

Results

Placer AI Data. We work closely with our data partners to give our clients the best possible campaign view and accurate data reporting to see how our campaigns really work. The image below shows foot traffic to Swiss Meat’s brick-and-mortar location, and since starting their campaigns with January Spring, their year-over-year foot traffic has increased by +5.8%.