Client Background
A regional lawn service company had been in business for several years, offering a wide range of services such as lawn care, landscaping, and seasonal clean-ups. While they had a steady customer base, they were looking for a more effective way to scale their business and attract high-quality leads.
Challenge
The lawn service company initially relied on traditional advertising methods, including print ads, which brought modest results. However, the owner wanted to rapidly increase lead generation and expand their reach. The challenge was identifying the right digital strategies that would target potential customers effectively and convert them into paying clients.
Solution
Our agency developed a digital marketing strategy tailored to the company’s needs, focusing on three key tactics:
- Addressable Audience Curation: We carefully curated highly relevant audience segments based on customer profiles, interests, and behavior to ensure the ads reached the right prospects.
- Keyword & Search Retargeting: We implemented keyword-based retargeting to engage users who had previously searched for lawn care and landscaping services, keeping the business top-of-mind for those actively seeking help.
- Publisher Site Retargeting: Ads were also placed on key publisher websites that their ideal customers frequently visited, providing additional touchpoints to reinforce brand awareness and drive leads.
This multifaceted approach allowed us to consistently deliver the company’s ads to potential customers, wherever they were online, with personalized and highly targeted messages.
Results
The results spoke for themselves. Within the first year of implementing these tactics, the lawn service company saw a fourfold increase in call volume. By 2023, the digital display ads, combined with print advertising, accounted for 80% of the company’s total leads. The business experienced explosive growth, with gross revenue skyrocketing from $150,000 in 2018 to over $2 million by the end of 2023.
Testimonial
The client shared their excitement about the success:
“I started [running print ads] in 2018, with an annual gross revenue of $150,000. In just the first year, my call volume quadrupled. Now I mail a two-page spread ad in addition to participating in [the] digital display ads. As of the end of 2023, 80% of my leads come from [this publication] and my gross revenue was over $2 million. Working with them has been an investment in my business that continues to pay off month after month, year after year.”