Geo-Fencing in the Land of CCPA

Geo-Fencing in the Land of CCPA

  We came across this Forbes piece in our daily read of the industry recently, and thought it was worth sharing: “It’s true that every click, share, and like produces a wealth of data. It’s also true that companies, publishers, and anyone serious...
Is Facebook Snubbing California?

Is Facebook Snubbing California?

We are keeping tabs on the CCPA. The California Consumer Privacy Act (CCPA) went into effect on January 1 but has had a limited impact on our industry.  We find it interesting how Facebook, arguably one of the heaviest hitters in our industry, has interpreted the new...
We Are Ready for California’s New Privacy Law

We Are Ready for California’s New Privacy Law

The California Consumer Privacy Act (CCPA) went into effect on January 1, and the marketing world yawned. It doesn’t look like anyone, even the state of California itself, knows what to do with it. Lawmakers are still trying to figure out how to enforce the law within...